Aum To Earth

<p><strong>Please describe the product or service your business offers:</strong></p><p>Birthing From Within Prenatal Classes and Retreats (accommodation available), Prenatal Yoga Instruction and Women's Full Moon Circles.</p><p><strong>What inspired you to become a Mom Entrepreneur?</strong></p><p>I always knew I wanted to be an entrepreneur. I was in the initial stage of starting the business (acquiring yoga instructor certification) when halfway through the program I discovered I was pregnant. After completing my training, my dreams were put on hold for 2 years. During this time I continued to envision what my business would look like. The inspiration to finally create my business came when I discovered the Business Futures program. The possibility of having such an amazing support system, while creating my business was enough to spark me into action. I pitched my business plan to the panel and was accepted into the program. </p><p><strong>What will the $22,000 grand prize of cash and business advisory services allow your business to do?</strong></p><p>Until about 6 months ago my target market has been women ages 30 - 38. But upon reviewing the state of my business I came to the conclusion that I needed to have a clearer focus and a more precise target market. So, I decided to change my target market to specifically pregnant women ages 30 - 45. With this market change my business will need a complete makeover. With this new focus, I will need new marketing materials, website revisions and a new marketing plan. As well, I will need to revise my descriptor and tagline marketing. This prize will allow me the opportunity to dive deeper into my business and really truly reach the people I am passionately hoping to serve. </p>